Looka settings guide

Enter your company name, industry, and select 3–5 style samples from the picker — Looka generates 50+ logo concepts in 60 seconds tailored to your aesthetic.

Iterate by clicking logos you like and marking ones you dislike — Looka's algorithm learns your taste and refines subsequent generations in real time.

Use the colour psychology guide in Looka — blue (trust/tech), green (health/eco), red (energy/food), black (luxury/premium) — choose based on your target audience, not personal preference.

Get the Brand Kit subscription ($96/year) for ongoing access — it includes business cards, email signatures, social media templates, and unlimited logo variants beyond the one-time purchase.

Use Looka for sub-brands and product lines — the Brand Kit lets you generate consistent variations with different colours while maintaining the same logo language.

Download the SVG format (Pro tier) — SVGs scale to any size for print, signage, and embroidery without quality loss, unlike PNG.

Looka's AI reads your domain name spelling and industry keywords to auto-select icon types — spell out your brand name clearly and choose an industry that matches your actual product, not a generic category.