Semrush settings guide

Semrush's Keyword Magic Tool has 25B+ keyword database — use it with 'Questions' filter to find exactly what your audience asks Google, then answer those questions in your content.

Domain Overview gives you a complete picture of any competitor in 60 seconds — organic traffic, top keywords, backlinks, and display ads. Run your 3 main competitors weekly.

Use the Content Marketing Toolkit (ContentShake AI) to generate SEO-optimised articles — it pulls live SERP data to include the exact topics, headings, and word counts that outrank competitors.

Position Tracking can alert you when rankings drop; set alerts for your most valuable keywords.

Use Backlink Gap analysis to find sites linking to all your competitors but not you — these are your highest-probability link building targets, prioritised by domain authority.

The free plan gives 10 results per report — combine 3 free accounts to triple your lookups during research sprints without paying the $117/mo subscription.

Semrush's On-Page SEO Checker gives 30+ specific recommendations per page — title tag, heading structure, internal links, schema markup, and content improvements prioritised by impact.