Why audits are being sold now
More customers ask an AI assistant for a recommendation instead of scrolling through a list, so a growing number of firms now offer to check how AI describes your business. Some are careful. Some sell a promise they cannot keep. A few questions up front let you tell them apart before you pay.
What a useful audit shows
This checklist is our advice, not a rule from any platform. A useful audit should give you, in writing:
- The exact questions that were asked, in the words a customer would use, with your city and service.
- Which AI assistants were asked, and on what date.
- The answers as they came back, and which businesses each one named, including whether yours was named.
- Anything that was wrong about you, such as an old phone number, a wrong address or the wrong timings.
- Specific fixes you can check yourself, such as an incomplete Business Profile or a page that is not indexed.
- A plan to repeat the check, so you can see what changed.
What no audit can show
Google says AI Overviews and AI Mode may run several related searches to build an answer, and that the answers and links they show will vary. Other assistants do not publish how they choose. So an audit is a record of what was said on a given day, not a map of how the system works.
Google also says that no third-party tool has access to its internal ranking or AI systems. Anyone who claims to show you Google's internal scores for your business is claiming something Google says is not possible.
Red flags
Walk away, or ask hard questions, if a provider:
- Promises that your business will be named by an AI assistant. Google itself says indexing and serving are not promised.
- Claims to use internal Google metrics. Google tells site owners to be wary of tools that say so.
- Offers to buy or build mentions of your business across the web. Google says seeking inauthentic mentions is not as helpful as it might seem.
- Plans to publish a large number of pages for every way people might ask. Google says this breaks its spam policy on scaled content, and that many pages do not make a site better.
- Sells an llms.txt file or special markup as the answer. Google Search ignores such files.
- Will not show you a sample report before you pay.
The fixes behind most results
Most of what helps is ordinary and free. Google says a page must be indexed and eligible to appear with a snippet to be a supporting link in its AI features. For local results, Google says they are mainly based on relevance, distance and popularity, that complete and accurate profiles are more likely to show up, and that there is no way to request or pay for a better local ranking.
So a good audit ends with a short list of basics: a verified, complete Business Profile, correct details everywhere, answered reviews, and a plain website page that is indexed.
How Reveaxa does it, so you can compare
Our free AI visibility snapshot checks one business on one AI engine. It needs no card, and we reply within two working days. The reply names the questions we asked, the engine, the date, what was named, and one next step. We make no promise about future results. Ask any provider, including us, to show the same things before you decide.
Ask for the free AI visibility snapshot and compare it with this checklist.
How this post was made: an AI drafted it from the official pages listed under Sources, every figure was checked against those pages, and the Reveaxa team approved it before it was published. Our own advice is marked as such. If a source changes, we update the post and its date.
Reveaxa guide reference: RVX-B-how-to-choose-an-ai-visibility-audit