What a title does
The title of a page is the clickable line people see in Google's results. Google's guidance asks every page to have a title element, and the SEO Starter Guide asks for a unique, clear and concise title on each page. It is one of the cheapest improvements you can make, because it needs words, not money.
What Google suggests
- Describe the page in a few useful words. Avoid vague labels such as Home or Profile.
- Make each title different from every other page on your site.
- Put your business name at the start or end of inner-page titles, separated by a hyphen, colon or pipe. Use a fuller description of the business only on the home page.
- Make the main heading on the page, the first big h1, match what the title says.
- Write the title in the same language and script as the page. A Hindi page should have a Hindi title, not a transliterated one.
Google says there is no length limit on a title element, but title links are typically cut to fit the device width, so put the important words first.
Examples (ours)
Home page: "Sharma Dental Clinic, Vijay Nagar, Indore". Service page: "Teeth cleaning in Indore - Sharma Dental Clinic". Contact page: "Opening hours and directions - Sharma Dental Clinic".
Each tells a visitor what they will find before they click.
What to avoid
Google's list of mistakes is short and familiar:
- Keyword stuffing, such as "dentist Indore, best dentist Indore, dentist near me".
- The same title on many pages.
- A title that is just a separator and the site name.
- Old years in a title that no longer match the page.
- A title that does not describe the page.
- Several equally large headings on a page, which blurs which one is the main title.
After you change a title
Google may take a few days to a few weeks to reflect changes after it recrawls the page, and you can request a recrawl. Do not change titles every week. Make a good change, then wait. Keep a simple list of every page and its current title in a spreadsheet, so that when a new service or branch is added you can write a title that does not repeat an old one. A tidy list also helps whoever builds your next page.
Rewrite the title of your home page and one service page this week.
How this post was made: an AI drafted it from the official pages listed under Sources, every figure was checked against those pages, and the Reveaxa team approved it before it was published. Our own advice is marked as such. If a source changes, we update the post and its date.
Reveaxa guide reference: RVX-B-page-titles-small-business-website